9 CHARACTERISTIC IN 9 ENTREPRENEUR


NETWORKED(JARINGAN)
DATUK DR. ROZMEY CHE DIN

Network entrepreneur is all relationships that exist or are formed and maintained by entrepreneurs with those who are around him to get mutual benefit. Network entrepreneurs in the business is very important in developing a business. Network entrepreneurs is very important and needed by an entrepreneur, especially in infancy and the development of their business. Actually, this network exists without us realizing. There are three categories of networks which are private networks, public networks and business networks.
Among the entrepreneurs who use the features of this network is a local entrepreneur, Datuk Dr Rozmey Che Din. He was from Bukit Sireh in Kuala Krai Kelantan.He has made his name as one of the successful entrepreneurs in Malaysia.He has a medical degree (MD) from USM in 1993, followed by graduate in Bachelor Of Medicine(M.MED O & G) in 1999 which also in USM.He also got a diploma of Pharmacology in 2001.He has a wife who had died and three children. He is the founder of company Herba Prima Marketing Sdn Bhd which is a medical products based on herbs.
In terms of personal networks, he has a strong personal network with family, especially his late wife, Noor Abdullah Shukri Halawiah. His wife, who is also an executive in the company Herba Prima Marketing Sdn Bhd gives lot of moral support, labor, business advice and information to Datuk Dr Rozmey Che Din in the development of the company.
Next, Dr Rozmey also use a public network that is using newspapers and the Internet as his primary medium to create a public network. The explosion hit his company when print medium is used to plan the success of Dr Rozmey testimony got unexpected feedback that forced him to improve its services, including introduce online purchases.Here is the link http://www.herbaprima.com.my
He also used the business network with established business networks together with Jitra Medical Centre (JMC) at the start of his business. As a result of this network,  Dr.Rozmey got offices facilities for him to start his business empire. He also established business relationship with customers through customer testimonials and academic program that advocate slim. Under such circumstances, the business network has a very large impact on the performance of his company.



OPEN RISK TAKER
TAN SRI SYED MOKHTAR SHAH BIN SYED NOR AL-BUKHARY



According to Collins English Dictionary, an open risk taker means an individual or business that tends to behave in a way that can potentially cause physical harm or financial loss, but might also present an opportunity for a rewarding outcome. Risk bearing and entrepreneurship are inseparable from each other because any decision made by an entrepreneur carries some degree of risk taking, whether big or small. Example, when expanding business to a second store or another country carries the risk of failure and loss profits. Willingness to take risks can give an entrepreneur a competitive edge when business owners have enough information and take risks by considering all possible alternatives to success.
An entrepreneur should have the courage to take risks because if entrepreneur do not have this attitude, the risk cannot be dealt with in the business operated. The higher the risk, the greater the return they will get. For instance, the the successful entrepreneur that willing to do something that will cause financial loss in order to achieve his mission is Tan Sri Syed Mokhtar Shah Bin Syed Nor Al-Bukhary. He was born in 1951 in Alor Setar, Kedah into a middle class family. He cannot continue his education due to poverty. So, he completed his secondary education without furthering it into university level and start to help his father in business by managing the account.
He is a businessman and the richest Malay entrepreneur in Malaysia. He is a man who doesn’t know the meaning of failure and always learn from mistake. He involved in diversified business areas which include transportation and logistics, plantations, property development defense and armory as well as engineering and power generation. These show that he is a risk takers entrepreneur because he always found the ways to explore and try something new in business that have risks. In 1970, his father’s business declined due animal disease and he dare to take his father’s business. In addition, he is willing to take risks to carry its business with substantial financial capital when his company establish a contract with the government to supply rice, tea, powdered chocolate, powdered milk and ghee.
Besides, he moved his business to the transportation development business. He was willing to take risk to get involve in a new field work. He received a permit for trucks of class A by taking risk to apply loan from MARA to buy two lorries Mercedes for RM110 000 to start his rice business in 1972. He establish transport company named as Sentosa Transport Company after buying two lorries and the company still existing until now and have 40 trucks.
He is also involved in shiping business. He established Bukhari Shipping and acts as broker vessel under the CABOTAGE policy. However, business is a loss that forced him to sell his ship named Goose Mas at a price of USD600,000, namely loss of USD400,000. That ship  was a German-made ship which was 28 years old at the price of $1 milion. He bought it to transport rice from Thailand to Sabah and Sarawak. He does not give up easily, he try to join venture in Islamic banking by taking over Bank Muamalat Malaysia Berhad eventhough the involvement in financial and banking are difficult.
As we can see that Tan Sri Syed Mokhtar Al-Bukhary has courageous efforts in taking the risk of going into business that has paid off so much that he can diversify his business selling without a need to rely on a business revenues only.



OBSERVANT
DATUK WIRA DOKTOR AMEER ALI MYDIN

In the Oxford Learner’s Dictionaries, observant outline as good as noticing things around a person. Entrepreneur must pay attention to precisely everything that happens around them, within or outside the organization by collecting useful information about business surroundings and make a note. In business perspective, an observant is the one of the important key to success because the entrepreneur will predict what will happen or be needed in the future by identifying the condition or environment of business such as changes in customer taste and changes in technology, their competitors and the risk that they will face before make any decision. Therefore, to overcome these problems, successful entrepreneur will observe and make a strategic planning whether in a short or a long time period.
For example, a clever entrepreneur in Malaysia and apply for opportunities in the organization and get a good profit is Datuk Wira Doctor Ameer Ali Mydin. He is a director of Mydin Mohamed Holdings Berhad and is among the group’s retail and wholesale business in Malaysia with total annual sales reached RM1.6 million.
Mydin Mohamed is the son of Mr Ghulam Hussein has opened a small woodworking shop in Kota Bharu, Kelantan in 1957. The store was named Mydin Mohamed Holdings  by selling toys and general merchandise using their own cash. He was able to expand its business widely because he was a brilliant figure in taking the opportunities that exist within a business. He did not give up easily and always learn to be a more open-minded to set up more Mydins’ branches in Malaysia in order to meet user requirements.
He will look at the business environment and the constraints faced by the economy before making any action. He saw business potential from various angles, especially marketing angle to further its business. For example, the depreciation of the currency and the imposition of tax on goods and services, better known as the GST by the government has led him to take the initiative to reduce the sales price to attract buyers because he understands that some customers cannot afford the product at high prices through observation. Therefore, he was offering goods at a low price and affordable compared to other supermarkets to compete with existing competitors in the market such as Tesco, Econsave and others.
In addition, he also pays attention to the quality of goods sold to meet with customer satisfaction and loyalty mainly shoppers who want to be thrifty when spending. He always made sure the products he sells halal-based resources to maintain the quality and hygiene of products, especially for wet perishable materials. He was sensitive to the current economic climate. Mydin has diversified its sales of products to satisfy the needs and tastes of customers. Besides selling daily necessities, he added new product lines such as electrical equipment, clothes and others.
In conclusion, we can see that this entrepreneur is an observer that is sensitive to the environment and strive to advance the business to a higher level. He is always looking for ideas to ensure that his business will continue to remain in the market that can compete with products from other companies.



VISIONARY(BERWAWASAN)
DATO WAN MOHAMAD SANI SALLEH



                Any success in life, you must begin with a vision. The defination of visionary is someone or something that thinks about future or advancements in a creative and imaginative way. He or she has a powerful plan for change in the future. A visionary entrepreneur is one who is able to see what others are not able.It means this kind of entrepreneurs have the right kind of picture in their mind that lets them know what will be the outcome of their business venture. A visionary entrepreneur work with a vision of how their business is going to do in every detail connected with it and what exactly the result they intend to produce. Two things that stop most visionaries from creating a business that works is lack of business skills and having ascarcity mindset, entrepreneurs have three main things that helps them as a visionary entrepreneur, that are world changer, personal vision, innovative and creative.
Dato Wan Mohamad Sani Salleh was born on July 24, 1976 in Kuala Terengganu, Terengganu.He holds a Diploma in Business Management from University Sunway College.He is among entrepreneurs and also the most successful artists in the business.He was conferred the Dato Indera Mahkota Pahang (DIMP), by Sultan Ahmad Shah, who carries the title Dato in 2009 and he is currently the managing director of SANI United Sdn Bhd (SUSB). Previously Dato Sani starting a business with open repair workshops. In 2003 Dato Salleh set SUSB with two other partners who withdrew shortly afterwards that causes Dato Sani had to take a risk with an employee and only in 2006 did witness SANI Express on the road with 6 buses. Now,after 7 years passed, SUSB has over 150 employees and has its own 3-storey building Wisma Dato ‘Sani Located in Klang Sentral.
One of the entrepreneurs that has the visionary characteristic is Dato Wan Mohamad Sani Salleh.This figure shows that Dato Sani is a man that has a vision in his life and foresighted.This can be proven when he reached the stage where he began to wonder: how his life if he continued to be in the field of arts and entertainment that really depends on the talent and fans. Thus, he has changed the direction of his lives by starting the businesses of express bus service.
“At one time,I just realized up until when I want to be in the entertainment industry such as be  a model, singer and actress.At that time,the purpose i worked in the entertainment industry life was just to find food and entertained myself. I am not saying the music industry did not guarantee success, but it is usually difficult to excel in that field”.Those are the words and great quoted from an article on the interview  with Dato Sani by entertainment reporters at Wisma Dato Sani in Klang Central, Klang with his close friend, the Managing Director of Federal Malay Holding Sdn Bhd, Datuk Sharifuddin Moses.
Talked about the services provided, 25 double-decker buses have been operating  in complete safety technology from Sweden worth 40 million that can detect early technical malfunction. Ticket counters are also covered by CCTV which is connected with the headquarters to launch the operation. Capital officials in central Klang also has its own training center.
The three-storey house named Wisma Dato Sani in Klang Sentral is fully equipped. In addition to the operations center, the three-storey house  is equipped with dormitories, training centers and prayer. Most interesting, all operating in Sani Express ticket counter in each country monitored live via closed-circuit camera that transmits directly to the center.
For future plans,SANI Express aims to have 100 buses and explore all routes in the country within three years. According to him, a total of RM100 million will be invested for that purpose and he is aiming to have 500 employees in the period. In addition, he is also engaged in the business of hospitality and real estate.



Failure Is an Option
THOMAS ALVA EDISON

Failure is a word that carries a negative connotation. Failure is the state or condition of not meeting a desirable or intended objective. It may be viewed as the opposite of successs. Nobody wants or likes to fail when doing or achieve something they want. Nevertheless, everyone had failed once or many times in their life before they run into success. Without going through the failure, we will never learn and always stay the same way. If an entrepreneur is afraid to face the failure, then this particular person will not achieve the company’s goal at all the time. Therefore, the more we fail, the better chance we have at success in the future because failure is not a loss but it makes us to be a better person in doing something or making a decision based on our experience in the past.
Examples of entrepreneur that we choose are Thomas Alva Edison. He was an American entrepreneur and inventor who developed many devices that greatly influenced life around the world, including the phonograph, the motion picture camera and the long-lasting practical electric light bulb. Thomas Edison’s inventions have made profound impacts on society and people considered him as one of the greatest inventor all the time. Thomas is most well known for his invention of the light bulb. He was really good at reducing the risk of innovation. His serious incandescent light bulb research began in 1878.
At the beginning of the creation of the light bulb, he failed to get the loan money because people assume that creation is quite impossible to succeed. After getting a loan, Thomas tried in developing a commercially viable light bulb. He failed over a thousand times in trying to find the right filament for his light bulb before getting it right. However, this situation is not deterred and does not consider himself a failure. Even Thomas’s rate of success was significantly low but he continued to test several types of material for metal filaments to improve upon his original until he successfully invented the light bulb in 1880. Thomas Edison’s company, Edison Light Company began marketing its new product company.
In conclusion. It is clear that failure is not an excuse for not getting success in business but used it for encouragement and motivation. The failure was a mistake that should be repeated in order to gain result like Thomas. He does not gives up and tried to invent the light bulb 1000 times. He learned from his mistakes and refused to be discouraged by those 999 times failured.



OPEN CULTURE
DATUK STEVEN LIM

Open culture is a knowledge that should be extended freely and growth must come from the developing world, change or enrich the work of the existing on the basis of partnership and cooperation, without being bound to the rules relating to the protection of intellectual property laws. Creating a culture that attracts, retain and inspires talents should always be a priority. An entrepreneur will face challenges as its business culture into the international market.
            The successful entrepreneurship that have this trait is Datuk Steven Lim. He is the founder of Secret Recipe that is know in all around the world. Village atmosphere laden with flaws make him human creative. He aspired to become an interior designer, and never thought to be a business man. He takes an opportunity to creates a new product that can adapted to all society around the world. He took action by setting up Secret Recipe in SS2 Petaling Jaya in 1997. At first, he did not have enough capital to promote his outlet. In order to promote his outlet, he do marketing by offering free coffee.  The successful progress encourage him to open new franchise. Datuk Steven Lim gave a trust to anyone like his partner, manager and workers. He do that to makes his business better and get many opinion.
            Datuk Steven Lim is someone who likes to work. His brain also did not stop working even during sleep and cause he got the idea to franchise the brand. Now, he has about 200 outlet including 50 overseas.  The market now expands to China, Australia, Philippines, Thailand, Brunei, Indonesia and some other countries. He always make sure that Malaysia outlet provide Halal Certificate anywhere because he want to make sure halal food industry can be explore. Muslims anywhere can enjoy it.
Secret Recipe not only offer a wide variety of cakes. The cafe concept is flexible. For instance, the product Secret Recipe for Thai and Indonesian markets more spicy than in Malaysia. As for the Chinese market, Secret Recipe makes a lot of variety mee-based menu such as char kuey teow, mee Hokkien and mee Cantonese.
With this, Datuk Steven Lim can be categorized as an entrepreneur who has an open culture as he managed to detect a lack of something in the food business and are able to create a new concept that is suitable to all walks of life around the world.



OUTCOME ORIENTED
TAN SRI NASIMUDDIN SM AMIN

Outcome oriented sometime referred as result oriented. Result oriented is a term used to describe an individual or organization that focused on outcome rather than process used to produce a product or delivery a service. Outcome oriented is the opposite of process oriented, which focused more on process. The entrepreneur who has a clear sight of his/her goals is called outcome oriented entrepreneur. Entrepreneur who are outcome oriented prefer to prove their competency gain favourable judgement and avoid negative judgement. An entrepreneur will open a business that can get lots of profit and make sure their business aboard.
The example of entrepreneur that has outcome oriented characteristic is Tan Sri SM Nasimuddin SM Amin. He is a managing director of the NAZA Group that established in 1979 as a motor trading company. The NAZA Group is a Malaysian business conglomerate involve in many types of business ranging from motoring to education.
Tan Sri Nasimuddin said that since youth he interested in car. So he started his business with the sales of second hand or used cars from Japan. He started his automobile business at Taman Maluri. He faced some challenges including financing and how to convince customer to buy used car.  He bought 20 units of used car from Japan to Malaysia and sold it within three month.
Later, he opened a branch in Kampung Baru, Kuala Lumpur to expand his business. He managed to sell 40 to 60 used cars in a month. With his hard work, he manage to reach RM1,000,000 in the first year of business. He always take the opportunity from time to time.
Thus, it apparent that Tan Sri Nasimuddin has an outcome oriented  character. This competence provides an important factor in the success and durability of his business and extending the life of a long term business. Now, NAZA Group is known as Malaysia’s largest privately-owned conglomerate business in the automotive, property, F&B and telecommunications industries.



TEAM ORIENTED
DATUK YUSOF BIN MD HASLAM KHAN

          Entrepreneur’s team oriented trait is collaborative skills in teamwork to achieve the goal in business. Team oriented can be defined as a group of individuals who carrying out the responsibilities and tasks together and work together to achieve the goals. Entrepreneurs build teams to help each others to expand their business and surround themselves with talented people to fill up with gaps. Each member of the team can gain benefit through cooperation in the team. Working in a team oriented environment can be tough, especially when each person in group want to implement their best ideas and show their worth to the cooperate using their individual skills and providing constructive feedback, despite any personal conflict between individuals.
Datuk Yusof Haslam is an entrepreneur who has experience of the most valuable and influential as he was involved directing movie. Before he started the company, he would automatically has tasted every character involved  with the company in which he was the actor side, the main actors and its crew. In carrying out his tasks he also need to work with the existing crews. He was not successful alone even his childrens, Mohd syamsul Bin Moha Yusof and Mohd Syafiq Bin Mohd Yusof  were together involve in successful companies and successful entrepreneurs by following Datuk Yusof movement. Datuk Yusof also never failing raising the success of the film, although the film which his published that was less welcome (poste. Young entrepreneurs should take his journey as guidelines in a field where experience is extremely important before going into the field. Lastly, maintaining relations and cooperate in working groups is an important role for this film focuses on the effectiveness of the results.

The company :
a)    Haslam Trading (restaurant)
b)    Haslam Properties (property)
c)    Scope publishing (novels and books)
d)    ME Communication (post production and publication of drama and film)

Failure :
     Failure experience by Datuk Yusof Haslam while engaging in acting is when he teamed with Jins Shamsuddin .Scripts are less interesting story has received criticism from the audience on the storyline and plot the fibers. The failure led to the movie starring Datuk Yusof Haslam are not welcomed by the audience.

Glory:
     Actually ,the first film to open the curtains to success is “Bayangan Maut”. The film won success and the proceeds of RM1.1 million. Mr Aimi Jarr have said that he would be ‘a millionaire director’. He felt ashamed and thanks those words have come true. Incidentally , “Pemburu Bayangan” got RM 2 million , “Sembilu” got RM 4 million , “Sembilu 2” earned RM6 million and “Maria Mariana” reach RM 4 million.
Awards :
1983 – Fesival Filem Malaysia ke 4 –Pelakon pembantu Lelaki Terbaik
2001- Festival Filem Malaysia ke 15 – Sutradara Terbaik
2001 –Festival Filem Malaysia ke 15 – Cerita Terbaik



PROACTIVE
STEVEN PAUL JOBS ( STEVE JOB)

Becoming a successful entrepreneur requires many skills. They need to know their business inside and outside because there are many aspects that entrepreneur cannot control in the real world. However, they can maintain some control by being proactive. In general, proactive means creating or controlling a situation by causing something to happen rather than responding to it after it has happened. Proactive is a vital trait in the entrepreneur world because it gives various benefits in business world. As an example, proactive entrepreneurs are likely to gain various accomplishment, they manage to control various situations and have specific goals in mind to accomplish. Beside, as a proactive entrepreneur, you need to think about solving problems when they arise unexpectedly and then work out possible situation. 
One of the most proactive successful entrepreneur is Steven Paul Jobs, or know as Steven Job. He was best known as the chairman, co-founder Apple, and chief executive officer (CEO) of Apple Inc. CEO and largest shareholder of Pixar Animation Studios. Steven is a member of board directors of The Walt Disney Company following its acquisition of Pixar and founder, chairman, and NeXT Inc. CEO. Jobs is also known as a pioneer of the microcomputer revolution of the 1970s, along with Apple co-founder  Steve Wozniak.
People described him as the creative and proactive entrepreneur whose passion for ferocious and perfection drive revolutionized six industries, personal computers, animated movies, music, phones, tablet computing, and digital publishing.
He is very proactive in making his company run well. In 1976, when Jobs still be Co- founded Apple, he sold Wozniak’s Apple I personal computer (A Coeur Ouvert, 4 Jan 2015).The duo gained fame and wealth a year later for the Apple II, which is the first successful mass-produced personal computers.  According to video The Online Cooperate Culture (2015), after a tour of Xerox PARC in 1979, Jobs realised that  Xerox Alto have high commercial potential, which was mouse-driven and had a graphical user interface (GUI). This caused the Apple Lisa failed in development in 1983 followed by the brings to successful Macintosh in 1984, according to Forbes 400 (2015).

Become the first company that are mass-produced computer with a GUI, the Macintosh instigated the rise of the desktop publishing industry in surprise in 1985 with the addition of the Apple Laser Writer, the laser printer that be first created to feature vector graphics.  By following a long power struggle, Jobs was forced out of Apple in 1985. After he leaving Apple, Jobs took a few of its members with him  to found NeXT, a computer platform development company focusing in the local art of computers for higher-education and business markets. Moreover, Jobs helped to initiate the visual effects industry developed when Steve funded the spinout of the computer graphics division of George Lucas’s company Lucas film in 1986. The new company, Pixar, would eventually produce the first fully computer-animated film, Toy Story an event be made successfully  in part because of Jobs’ financial support.
According to Stanford News (2009), Steve became the  Apple CEO once again. He decided to go back to the company, which was on the verge of bankruptcy to back to profitability. Apple never get profit without job’s ability. It is because he is so proactive find the solution for how to make his company making profit. Otherwise, he is person who is very open minded and very positive even though he dismissed from his own company. Steve Jobs, (in his speech at Stanford University 2005) said that he dismissed from company was the best thing that could have ever happened to him.
According to Entrepreneur (2014), Steve Jobs has affected  lots of  computer design. It is because of his idiosyncratic leadership style, hyperbolic presentations, and straightly hands-on management be shown have inspired the envy of executives and the fear of more than lots of employees and competitors. Even though he steps down from the helm at the Apple company he founded, he sets an example for those who would aspire to his level of leadership. He is very proactive. Everything that he do, it always give his best for his company. He also like to communicate with his costume, with that ways, he know what his costume need better than they know. For example, above everything else, Steve Jobs really understands his customer deeply. Although he  as a CEO, Jobs has bucked conventional wisdom in the industry and avoided the customers’ demands and expectations of the industries. Sometimes, the most critics’ consumers will bring the best end-user experience and Steve understood it at the time to market. 
Moreover, Steve has announced that 99 percent music can be downloaded through Apple phone without any payment. It made many consumers unbelievable with it. It was because people were used to downloading music online for free. At that moment,  the music industry unwilling to accept it and conscious about the rock-bottom price per song. Jobs’ apparent stubbornness appeared as an out crop for his deep view about user experience. He realised that Apple’s users actually did know their own demands. Hence, Steve Jobs just fulfilled  the customer’s demand . 
            As a conclusion, Steve Jobs run Apple with empathetic, effective and creative . He was a leader of people.